CHAPTER 2 LITERATURE REVIEW 2.0 Introduction.
In this study, we conducted extensive reviews of online shopping literatures and proposed a hierarchy model of online shopping behavior. We collected 47 studies and classified them by variables used. Some critical points were found that research framework, methodology, and lack of cross-cultural comparison, etc So we developed a cross-cultural model of online shopping including shopping value.
This report contains a review and analysis of online retail shopping and home delivery operations in the UK. It has been carried out as part of the EPSRC-funded Freight Traffic Control (FTC) 2050 project, which is investigating the scope for collaboration in order to facilitate greater efficiency in urban freight transport and logistics activities, and thereby reducing the cost of these.
This chapter consists of a review of literature related with factors affecting customers’ adoption of online shopping like perceived ease of use, trust, risks and perceived usefulness. It then reviews the current issues in online shopping and other issues in respect to online shopping. 2.2 ONLINE SHOPPING PROCESS Many studies have mentioned that there is a lot of online window shopping but.
CHAPTER II REVIEW OF LITERATURE The review of literature is highly useful to design the study as it indicates the research gap. The divergent perceptual frameworks involving various theoretical issues and problems of the retail banking are scrutinized through the review of literature. The study of customers’ perception towards retail banking has attracted the attention of many researchers.
Online Consumer Behaviour Models: A Literature Review Ms Baljinder Kaur Research Scholar, IKG Punjab Technical University, Jalandhar, Punjab, India. Abstract The dynamics of consumer behaviour is ever evolving with continuous technological up gradations. Consumersarein transition stateof being an 'e-consumer' with successful diffusion of novel concept of 'online shopping' in the past 3-4 years.
Online Apparel Buying Behavior: The Literature Review Dr. Pawan Kumar Patodiya1, Prity Birla2. Paper Type-- Literature Review Shopping, Youth Online Shopping Behavior, Online I. INTRODUCTION Internet is rapidly grasping the pace in modern communication landscape, technology and for business convenience. One of the most important applications of internet is online shopping arena for business.
Consumer buying behaviour towards online shopping: A literature review. The origination of the internet created an entire new experience for consumers regarding gathering information, comparing products or prices and the possibility of purchasing on the internet. Therefore consumer behaviour on the internet is an important factor for marketers. To predict consumer behaviour on the internet.